[Ukko](https://link3.to/galaxy) is a web3 enthusiast, influencer, educator, and builder. Over the past year, he has devoted himself to growing [SMART](https://link3.to/smrt), a community of crypto/web3-curious people from the [CIS (Commonwealth of Independent States)](https://en.wikipedia.org/wiki/Commonwealth_of_Independent_States) region. Beginning his journey as a cryptocurrency market researcher, Ukko quickly connected with other passionate individuals who cared deeply about sharing information and comparing notes about major projects. It was only a matter of time until SMART was born, championing a unique culture founded on self-reliance, radical transparency, and a collective desire to learn and grow.

“The most valuable aspect of SMART is its people,” Ukko writes to the CyberConnect team in a Telegram message from Moscow. In May, Ukko found out that some of his friends, who along with him have been staunch believers and supporters of CyberConnect, were gathering together in the Russian cosmopolitan capital to celebrate the project’s [CoinList public sale](https://twitter.com/CyberConnectHQ/status/1651633556123262979). Having moved to Mexico just last year to build a new future for his family, he did not expect to return to Russia that soon. But nonetheless, Ukko had to find a way.

![img](https://link3-image.cyberconnect.dev/5ebbb9fa-9d33-4741-a22d-2a7dc4b95c0c/postImageFolder/6f64b32370a64b2e)   *Ukko's Link3 post to raise money for his trip to attend CyberConnect Moscow Event*

“My story with CyberConnect is special. Ignoring the rules of crypto investing, I have dedicated more than 80% of all my time to this one project, and have supported the team through all its milestones in the past year. When I received information about the community meetup in Moscow, I knew I had to be there,” Ukko wrote in a [Link3 post](https://link3.to/smrt/post/1d3e445eb4f466b43772825c737a02fa91c0a1718bf9b77efbc8f5201ca5fc56) from SMART. Creatively using Link3’s latest [post feature](https://link3.to/post) and its paid collectible settings, Ukko called on his community members for support to make his Moscow trip possible. By pricing his post at 50 USDT, he hoped that 40 supporters will mint his post-NFT and help fund his travels. To his own surprise, within 48 hours, he raised enough money to purchase the plane ticket. ”Link3 provides new possibilities that are already changing people’s lives. Thank you, SMART, for making this trip possible.”

![img](https://link3-image.cyberconnect.dev/5ebbb9fa-9d33-4741-a22d-2a7dc4b95c0c/postImageFolder/25196c231bb11a5e)                   *Ukko addressing a CyberConnect community members in Moscow*

A web3 project is incomplete without a dedicated, engaged community. They are the cornerstone of our projects; they provide feedback, support in scaling, and represent our brands as ambassadors. This is remarkably different from how brand, product, or company building occurs in web2, where a single or a group of individuals control all the decision-making powers. Usually, communities around products or services emerge after they are publicly available, but in web3, this model flips on its head. From [Friends with Benefits](https://twitter.com/FWBtweets) to [Filecoin](https://twitter.com/Filecoin) or [Bored Ape Yacht Club](https://twitter.com/BoredApeYC) to [Ethereum](https://twitter.com/ethereum) itself, several community-driven projects have demonstrated what's possible when users have a say in the project's overall goals.

CyberConnect has been a community-driven project from its inception. We are on a mission to create long-lasting on-chain connections through the power of our network. With our open, permissionless, and composable protocol, we are building a new future of social networking on the internet, where developers can build innovative social applications, and users own their identities and data, while creators can grow their audiences in a fairer, more direct, and decentralized environment. Link3, a web3-native social network to build and discover new communities and creators, is our attempt at filtering out signal from noise. It is an example of the quality of products and services that can be powered by utilizing web3 technologies.

”Link3 is an excellent demonstration of Cyberconnect's capabilities. It caught my eye with its fresh ideas and new approach to social networks. In Russia, there is a significant problem of trust with the content creators, as many only project a beautiful and expensive external image with the reality being completely different behind the scenes. They rent houses, and expensive cars, and to generate hype, later selling their audience to advertisers. Link3 solves this problem by verifying identity and assets. This is the future.” said Ukko.

![img](https://link3-image.cyberconnect.dev/5ebbb9fa-9d33-4741-a22d-2a7dc4b95c0c/postImageFolder/9724deff17686073)                               *CyberConnect Community Meetup in Moscow, Russia*

To Ukko, his community SMART is a mix of engagement, knowledge, high-quality content, community organization, and good vibes. "Smart is one of the most active crypto communities in the CIS region; it has attracted people with a high level of technical knowledge for exchanging experiences and up-to-date information in the crypto field.”

"Thanks to its friendly and productive atmosphere, strong individuals with something to say and share have joined the community. This leads to a constant and active exchange of experiences, knowledge, and important information from many crypto projects. We invite ambitious crypto enthusiasts to join our movement."

As SMART has grown from a single crypto aficionado to a 70K-member strong community of experts, Ukko finds himself grateful for what CyberConnect and SMART have done for him and so many others. "I thank the CyberConnect team for trusting me to create the SMART organization for a small community,” he said.

Well, Ukko - we thank you for believing in our mission and sticking with us.

Community superheroes like Ukko give us the strength to continue working towards decentralizing social networking on the internet. In the coming weeks, we will feature more champions like Ukko, who have taken the CyberConnect message to many corners of the world and helped us become a rising star in the web3 social space.

On-chain friends last forever.

### About CyberConnect

[CyberConnect](https://cyberconnect.me/) is web3’s earliest and biggest decentralized social network that enables developers to create social applications empowering users to own their digital identity, content, connections, and monetization channels. [Messari](https://link3.to/messari), [1inch](https://link3.to/1inch), [BNB Chain](https://link3.to/bnbchain), along with over 2,000 projects, and 900k creators and users are building long-lasting connections through apps built on CyberConnect.

### Join CyberConnect Community

[Website](https://cyberconnect.me/) | [Docs](https://docs.cyberconnect.me/) | [Twitter](https://twitter.com/CyberConnectHQ) | [Discord](https://discord.gg/cyberconnect) | [Telegram](https://t.me/CyberConnect)

Ukko is a web3 enthusiast, influencer, educator, and builder. Over the past year, he has devoted himself to growing SMART, a community of crypto/web3-curious people from the CIS (Commonwealth of Independent States) region. Beginning his journey as a cryptocurrency market researcher, Ukko quickly con

CyberStars: Celebrating the SuperHeroes of CyberConnect Community 

![Footprint Analytics](https://miro.medium.com/v2/resize:fill:88:88/1*CkaAk4X7shDuLQY8ahSpdA.png)

![](https://miro.medium.com/v2/resize:fit:1400/format:webp/1*7VURjr0pEbEeA-B2Y9KqJQ.jpeg)

Author: daniel\@footprint.network

In the world of cryptocurrency and Web3, branding plays a critical role in determining the success of a project. As the competition among various coins and decentralized platforms intensifies, establishing a strong brand becomes essential for gaining widespread consumer adoption and effectively communicating complex concepts to the masses. This article explores the importance of branding in crypto and Web3, highlights the differences between crypto branding and Web2 branding, provides best practices for crypto branding, and showcases examples of successful crypto brands.

**1. What is branding in crypto and Web3**

Branding in the context of crypto and Web3 encompasses the efforts made to shape the public perception of a company or project. It involves creating a distinct identity that reflects the company’s values, resonates with the target audience, and sets it apart from competitors. A crypto brand goes beyond a logo and color scheme, extending to the brand’s online presence, voice, values, and communication style. It aims to create an emotional connection with users and establish trust in a highly competitive and ever-evolving industry.

**2. How crypto branding differs from Web2**

Crypto branding differs significantly from traditional Web2 branding due to the decentralized nature of the crypto industry and the unique dynamics between brands and their end-users. In Web2, traditional branding typically involves a centralized approach, where a Board and C-Suite strategically plan and convey messaging to consumers. However, in the crypto space, the end-users themselves are often the holders or participants of the crypto product, which creates a fundamentally different dynamic.

Unlike traditional branding, crypto branding operates within a decentralized ecosystem where the community plays a crucial role. In this environment, branding efforts are not solely determined by a select group of executives but are shaped by a diverse and engaged community. The success of a crypto brand depends on its ability to connect with and appeal to this community, which is often spread across various platforms, forums, and social media channels.

Additionally, the crypto industry encompasses a broad spectrum of projects, ranging from well-established brands to niche DeFi, GameFi, and blockchain initiatives. As a result, crypto branding typically targets a diverse and specialized audience. While mainstream awareness and adoption are important goals, many crypto brands aim to resonate with a specific subset of users who are knowledgeable about blockchain technology, decentralized finance, or gaming.

The branding strategies employed in the crypto industry often focus on educating and empowering the target audience, as well as fostering a sense of community and participation. Brands leverage the principles of transparency, decentralization, and user empowerment to build trust and differentiate themselves from traditional Web2 brands. The messaging emphasizes the potential of blockchain technology, the benefits of decentralization, and the opportunities for individuals to take control of their financial or digital experiences.

**3. Crypto Branding Best Practices**

a. Define a Unique Value Proposition (UVP): The UVP is the foundation of a crypto brand and should succinctly communicate what sets the project apart from others. It should be reflected in all aspects of the brand, from messaging to design.

b. Craft a Compelling Brand Story: A strong brand story creates an emotional connection with the audience and makes the brand more relatable. It should convey the project’s mission, challenges, and motivations, resonating with users on a deeper level.

c. Develop a Consistent Brand Voice: The brand voice should align with the UVP and brand story. It sets the tone and style of communication, reflecting the brand’s personality. Consistency across all marketing channels is crucial.

d. Create a Cohesive Brand Design: The visual identity, including the logo, color palette, and typography, should be consistent and reflect the brand’s values and messaging. A clean and professional design enhances credibility and trust.

e. Cultivate a Strong Brand Community: Building a community around the brand fosters engagement, loyalty, and advocacy. Encouraging user participation and creating platforms for interaction can strengthen the brand’s presence.

**4. Crypto Branding Examples**

Several successful crypto brands exemplify effective branding strategies:

a. AAVE: AAVE’s unique value proposition, “Earn interest on your crypto without selling it,” is consistently communicated throughout their brand identity, distinguishing them in the DeFi market.

b. Chainlink: Chainlink’s brand story revolves around their mission to create a more connected and trustworthy world through smart contracts. They effectively convey this narrative across various channels.

c. Uniswap: Uniswap’s playful and irreverent brand voice appeals to their tech-savvy audience, reflecting their decentralized exchange platform’s innovative nature.

d. Compound: Compound’s clean and modern brand design reflects their commitment to security and transparency. Their consistent branding across marketing resources enhances their credibility.

e. Coinbase: Coinbase, one of the leading cryptocurrency exchanges, has built a strong brand by focusing on simplicity, trust, and ease of use. Their clean design, user-friendly interface, and commitment to security have contributed to their widespread adoption.

f. Binance: Binance, another prominent cryptocurrency exchange, has established a powerful brand by positioning themselves as a comprehensive ecosystem for digital assets. Their brand communicates their global reach, advanced technology, and commitment to innovation.

g. Ethereum: Ethereum, the second-largest cryptocurrency by market capitalization, has a distinct brand that revolves around its programmable blockchain platform. Their branding emphasizes the potential for building decentralized applications (DApps) and smart contracts, making them a preferred platform for developers and projects.

h. Solana: Solana, a high-performance blockchain platform, has gained recognition through its branding that highlights speed, scalability, and low transaction costs. Their brand messaging resonates with developers and businesses looking for efficient blockchain solutions.

In conclusion, crypto branding plays a pivotal role in shaping the success and perception of a cryptocurrency or Web3 project. It goes beyond visual elements and encompasses the brand’s values, messaging, and community engagement. By following best practices such as defining a unique value proposition, crafting a compelling brand story, developing a consistent brand voice, creating a cohesive brand design, and cultivating a strong brand community, crypto brands can establish themselves as trusted and influential players in the industry.

Furthermore, it is essential for crypto brands to stay true to the decentralized and innovative nature of the industry. They should leverage the opportunities presented by blockchain technology and Web3 to differentiate themselves from traditional Web2 brands. This can be done by embracing transparency, community involvement, and user empowerment, which are inherent to the crypto space.

It’s important to note that the crypto industry is dynamic, and new projects and brands emerge regularly. Successful branding requires continuous adaptation, staying up-to-date with industry trends, and effectively communicating the unique value proposition to the target audience.

This piece is contributed by the Footprint Analytics community.

The Footprint Community is a place where data and crypto enthusiasts worldwide help each other understand and gain insights about Web3, the metaverse, DeFi, GameFi, or any other area of the fledgling world of blockchain. Here you’ll find active, diverse voices supporting each other and driving the community forward.

Footprint Website: [https://www.footprint.network](https://www.footprint.network/)

Discord: <https://discord.gg/3HYaR6USM7>

Twitter: <https://twitter.com/Footprint_Data>


Author: daniel\@footprint.network In the world of cryptocurrency and Web3, branding plays a critical role in determining the success of a project. As the competition among various coins and decentralized platforms intensifies, establishing a strong brand becomes essential for gaining widespread c

Crypto Branding vs. Web2: How blockchain brands are built

**我们新的活动 “Learn to Earn - Nervape Saga 挑战” 开始了！**  

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**More Ways to Celebrate NACP Prelaunch! Stay Tuned!**

👀 **Follow us on here:**

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我们新的活动 “Learn to Earn - Nervape Saga 挑战” 开始了！   你是 Nervape Saga 的粉丝吗？ 想赢取独家 Saga 专属资产？ 我们为你准备了挑战！ 每 24 小时，周一到周五，持续 3 周，我们将发布故事测验来测试你对 Nervape Saga 的了解。 

Learn to Earn - Nervape Saga 挑战

_If you’re a developer, we’ve also created a tutorial to demonstrate these functionalities for you, you can get started right away with our dev doc _[_here_](https://cyberconnect.hashnode.dev/cybertube-a-decentralized-video-sharing-platform-built-on-cyberconnect-using-livepeer)_._

​

Web3 has brought forth a new era for social applications, with this one built on the principles of user sovereignty over and interoperability of data. However, to truly compete with modern-day Web2 social applications, these dApps (decentralized applications) must incorporate all forms of content that users have come to expect. Video has become an increasingly dominant medium for content, driving unprecedented levels of user engagement, communication, and sharing. As we transition to Web3, and in order to maintain user interest and facilitate adoption, it is crucial for dApps to offer video experiences that are similarly rich and immersive.

Over the past decade, we have witnessed the skyrocketing rise of video content, with platforms like YouTube, TikTok, and Instagram leading the charge. This growth is primarily driven by the visually captivating nature of video, its information density, the ease of passive consumption, and the increasing accessibility of high-speed internet connections and advanced devices. Video has also opened up new avenues to connect with people. Through live streaming, video-on-demand, and short-form content, people can now share their stories, talents, and expertise with a global audience, often leading to rapid growth in followers and engagement, and monetization opportunities. Video has become a driving force for user-generated content, advertising, and the development of online communities.

Web3 social is empowering individuals and communities to share, create, and engage in a more equitable and self-sovereign digital environment. As the Web3 social space matures and we onboard a wider mass user base, it is essential that dApps keep pace with the growing demand for video content. Integrating video capabilities into Web3 social dApps will enable users to continue enjoying the rich experiences they have come to expect while benefiting from the added benefits of decentralization.

Livepeer's infrastructure brings improved reliability and cost-effectiveness to video streaming. CyberConnect's tools enable developers to easily build composable applications utilizing user-generated content and social connections on the CyberConnect protocol while maintaining user sovereignty over and interoperability of data.

**By integrating Livepeer with CyberConnect's decentralized social graph, we can unlock the full potential of video in the Web3 social space.**

**This collaboration will facilitate seamless video streaming, transcoding, and distribution, and ensures that users can enjoy high-quality, low-latency video content without sacrificing the core principles of decentralization. As we move forward, the synergy between these technologies will play a pivotal role in shaping the future of social interaction, communication, content creation, consumption, and monetization in the Web3 era.**

With this integration:

- Developers can add video-sharing to Web3 social dApps
- Livepeer videos can be published/minted as EssenceNFTs in the CyberConnect protocol
- Users can collect videos as NFTs and creators can monetize their content through the use of CyberConnect's customizable and extensible middleware smart contracts.

​

If you’re a developer, we’ve also created a tutorial to demonstrate these functionalities for you, you can get started right away with our dev doc [here](https://cyberconnect.hashnode.dev/cybertube-a-decentralized-video-sharing-platform-built-on-cyberconnect-using-livepeer).

​

**About Livepeer**

[_Livepeer_](https://livepeer.org/primer)_ is a protocol for developers who want to add live or on-demand video to their projects. It aims to increase the reliability of video streaming while reducing costs associated with it by up to 50x. To achieve this Livepeer is building a p2p infrastructure that interacts through a marketplace secured by the Ethereum blockchain._

**About CyberConnect**

[_CyberConnect_](https://cc.me/)_ is a decentralized social graph protocol with identity sovereignty for mass adoption and network effects. It enables users to create profiles as the anchor of users’ decentralized identities. With CyberConnect, users own their social graph, content, monetization channels, and social data allowing them to travel across several dApps seamlessly without having to recreate their network on every new platform._

_CyberConnect protocol was launched in November 2021, as the first social graph protocol published. As of Mar 23rd, 2023, CyberConnect has _[_692k_](https://dune.com/cyberconnecthq/cyberconnect-link3-metrics)_ user profiles and _[_676k_](https://dune.com/cyberconnecthq/cyberconnect-link3-metrics)_ monthly active users who have done more than _[_4.1M_](https://dune.com/cyberconnecthq/cyberconnect-link3-metrics)_ transactions._

[Website ](https://cyberconnect.me/)| [Docs](https://docs.cyberconnect.me/) | [Twitter](https://twitter.com/CyberConnectHQ) | [Link3](https://link3.to/cyberconnect) | [Mirror](https://mirror.xyz/cyberlab.eth) | [Discord](https://discord.gg/cyberconnect) | [Telegram](https://t.me/CyberConnectOfficial) | [Newsletter](https://cyberconnect.me/#:~:text=Say%20Hi%20Here-,Subscribe,-CyberConnect%20is%20a)


If you’re a developer, we’ve also created a tutorial to demonstrate these functionalities for you, you can get started right away with our dev doc here. Web3 has brought forth a new era for social applications, with this one built on the principles of user sovereignty over and interoperabi

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