🌊 The Deep End: PoolTogether Twitter Spaces

![](https://miro.medium.com/v2/resize:fit:1400/format:webp/1*97eaytebuXT7mRzuEJrwmw.jpeg)

Author: daniel\@footprint.network

In this bear market, PlanetIX has become a particularly strong-performing web3 games project and is now the largest game on the Polygon network. The development team uses Footprint’s zero-coding and API to get deeper insights into their users and enhance their player experience.

We joined with their CMO, Melly, to discuss the state and future of GameFi, and what other GameFi projects can learn from their experience.

You can read the highlights below or [listen to the full Twitter Space](https://twitter.com/i/spaces/1lDGLnagNzQxm?s=20) to get an unparalleled insider view on designing popular projects in the blockchain gaming industry.

![](https://miro.medium.com/v2/resize:fit:1400/format:webp/1*3RGkft2rMbd3vq8mvS9uqA.png)

*Footprint provides Planet IX with several key metrics, such as *[*Asset Daily Trading Volume*](https://www.footprint.network/guest/chart/Planet-IX-Asset-Daily-Trading-Volume-fp-9dd02978-f3c1-4a66-8f1d-3ee7e5493ea6)

## On airdrops as a marketing tactic

Airdrops are a popular marketing tactic used by blockchain projects to distribute free tokens or coins to a large number of users. This is done to generate interest in the project, incentivize community engagement, and reward early adopters. Airdrops are typically distributed to users who meet certain criteria, such as holding a certain amount of a particular cryptocurrency or completing specific tasks. The tokens or coins are usually distributed directly to users’ cryptocurrency wallets, making the process easy and efficient.

But while airdrops have become an important marketing tactic in the blockchain industry, incentivizing users to become more involved with the project, they’ve also been gamed by experts who use bots and other tactics to get the rewards, despite not being genuine members of the community.

![](https://miro.medium.com/v2/resize:fit:1400/format:webp/1*UnsrXqkhdSrZDx20nKjHRA.png)

*Footprint’s *[*Airdrop Effect dashboard*](https://www.footprint.network/@rogerD/Airdrop-Effect?chain=Ethereum\&protocol__slug=looksrare\&airdrop_date=2022-01-10\&airdrop_token_address=0xf4d2888d29d722226fafa5d9b24f9164c092421e\&airdrop_from_address=0xA35dce3e0E6ceb67a30b8D7f4aEe721C949B5970\&excluded_address=0xaa27e4fcccbf24b1f745cf5b2ecee018e91a5e5e)* shows the key metrics for a given airdrop campaign.*

Melly has significant experience with airdrops and their challenges — PlanetIX’s largest was worth about $6M. He says that people gaming the system are not that much of an issue.

“Everything is based on on-chain activity. If you try to game the system, you’re still an active user, and it will still be a net positive for the ecosystem,” he said. However, he added that they are constantly trying to incentivize genuine activity. “We are constantly trying to find ways to get as many real players as possible — like making it beneficial to play on one wallet account.”

Overall, the industry-wide effects of airdrops have been more significant than when looking at this tactic through the lens of any particular project. Airdrops have taught participants in Web3 that engaging in the space is valuable.

“Most people have learned by now that if you just stay active, see what’s coming, and use the protocols in the newest areas, you will be rewarded,” Melly said. “When you look back at the DeFi summer, a lot of people got rewarded, and we’ve seen it also with NFTs, where a lot of users got airdropped or claims for a lot of tokens if you had previously used other platforms.”

## How AI will change Web3 gaming

One of the unfortunate use cases for AI will inevitably be the proliferation of bots, and more advanced ones. Luckily, there are ways to spot bots with on-chain and off-chain data. For example, bots often run for 24 hours. If you look at heat maps for wallets, it’ll probably show that some wallets are active either all the time or during exact, suspicious hours.Combining both on-chain and off-chain data is critical to discovering bots and understanding users.

“When you’re in a space that’s still niche and highly competitive in terms of what’s coming from Web2, you need to become as efficient as possible, and AI is not going away, it’s only going to get bigger,” said Melly. “I’m sure that we’re going to be using it more going forward.”

## What developers can focus on to create successful, sustainable games

Ultimately, strategies for tokenomics, gameplay and retention depend on the stage a project is in and its long-term goals. PlanetIX is an example of a Web2 project that bridges to Web3, so didn’t have to go through the process of finding new users when starting building.

As we go forward, many startups and projects will likewise look to onboard gamers from Web2.

“Instead of thinking about metrics, you should be thinking about how you could bring in these people. If you’re coming in, and you’re only wanting to get users from the Web3 pool, that could be really hard. There’s really not that many people there playing games right now,” said Melly.

“I think it’s more about stepping back and asking how the Web3 community can collectively try to work for getting more users from Web2 into the space. That’s how we win, otherwise everyone’s fighting for scraps.”

For PlanetIX, onboarding these new users was mostly about making them feel comfortable and safe in the new on-chain environment, which can be fraught with danger for newbies.

“If you’re new and you just arrived \[on-chain] there’s a lot of ways that you can be unlucky. As much time you can spend \[making these users feel comfortable], that goes a long way,” he said.

“We took a bet that if we put a lot of effort in making them feel comfortable, they will stay with us. For example, we just had our Head of Growth traveling around SEA going to events that our community set up… Trust and connection are valuable.”

## Here’s the difference between Web2 and Web3 marketing

“A lot of the ways you advertise in Web2 are not the way you advertise in Web3, especially because a lot of places know that you’re dealing with NFTs of any sort makes it really difficult for you to advertise and not have your ads taken down or shut off,” said Melly.

“That just means there’s a lot more guerilla tactics, a lot more creative marketing. I think one of the best ways you can go about it is to consider how far you can get with the strength of your community and also with partnerships.”

Because the pool of Web3 users and projects is relatively small, raising awareness is not particularly difficult — the key in impressing new users with your product. “If your product’s not good enough, then it’s hard to get users.”

Melly added that, despite the limitations Web3 marketers face, the industry is constantly getting new tools to approach the Web2 marketing experience.

## How to make your tokenomics not be Ponzinomics

According to Footprint data, 90% of games released go inactive within their first 30 days.

This happens both from being a bad game, or bad tokenomics, or both. There are a lot of overlapping factors, but unsustainable tokenmics is a big one.

For Planet IX, creating a sustainable ecosystem is all about maintaining a symbiotic relationship between different kinds of players.

“There’s the players who farm really heavy. They, most of the time, live in lower-income areas and have a lot of time they can put in. They don’t need to earn so much for it to be valuable. Then you have the players with higher wallet sizes and they don’t have the same amount of time, but they have more money to put into either buying their way into the top,” Melly said. For PlanetIX, it’s about having a balance of these different types of users.

This piece is contributed by [Footprint Analytics](https://www.footprint.network/) community.

The Footprint Community is a place where data and crypto enthusiasts worldwide help each other understand and gain insights about Web3, the metaverse, DeFi, GameFi, or any other area of the fledgling world of blockchain. Here you’ll find active, diverse voices supporting each other and driving the community forward.

*Footprint Website: *[*https://www.footprint.network*](https://www.footprint.network/)

*Discord: *[*https://discord.gg/3HYaR6USM7*](https://discord.gg/3HYaR6USM7)

*Twitter: *[*https://twitter.com/Footprint\_Data*](https://twitter.com/Footprint_Data)


Author: daniel\@footprint.network In this bear market, PlanetIX has become a particularly strong-performing web3 games project and is now the largest game on the Polygon network. The development team uses Footprint’s zero-coding and API to get deeper insights into their users and enhance their

Lessons for Blockchain Games from PlanetIX

[Ukko](https://link3.to/galaxy) is a web3 enthusiast, influencer, educator, and builder. Over the past year, he has devoted himself to growing [SMART](https://link3.to/smrt), a community of crypto/web3-curious people from the [CIS (Commonwealth of Independent States)](https://en.wikipedia.org/wiki/Commonwealth_of_Independent_States) region. Beginning his journey as a cryptocurrency market researcher, Ukko quickly connected with other passionate individuals who cared deeply about sharing information and comparing notes about major projects. It was only a matter of time until SMART was born, championing a unique culture founded on self-reliance, radical transparency, and a collective desire to learn and grow.

“The most valuable aspect of SMART is its people,” Ukko writes to the CyberConnect team in a Telegram message from Moscow. In May, Ukko found out that some of his friends, who along with him have been staunch believers and supporters of CyberConnect, were gathering together in the Russian cosmopolitan capital to celebrate the project’s [CoinList public sale](https://twitter.com/CyberConnectHQ/status/1651633556123262979). Having moved to Mexico just last year to build a new future for his family, he did not expect to return to Russia that soon. But nonetheless, Ukko had to find a way.

![img](https://link3-image.cyberconnect.dev/5ebbb9fa-9d33-4741-a22d-2a7dc4b95c0c/postImageFolder/6f64b32370a64b2e)   *Ukko's Link3 post to raise money for his trip to attend CyberConnect Moscow Event*

“My story with CyberConnect is special. Ignoring the rules of crypto investing, I have dedicated more than 80% of all my time to this one project, and have supported the team through all its milestones in the past year. When I received information about the community meetup in Moscow, I knew I had to be there,” Ukko wrote in a [Link3 post](https://link3.to/smrt/post/1d3e445eb4f466b43772825c737a02fa91c0a1718bf9b77efbc8f5201ca5fc56) from SMART. Creatively using Link3’s latest [post feature](https://link3.to/post) and its paid collectible settings, Ukko called on his community members for support to make his Moscow trip possible. By pricing his post at 50 USDT, he hoped that 40 supporters will mint his post-NFT and help fund his travels. To his own surprise, within 48 hours, he raised enough money to purchase the plane ticket. ”Link3 provides new possibilities that are already changing people’s lives. Thank you, SMART, for making this trip possible.”

![img](https://link3-image.cyberconnect.dev/5ebbb9fa-9d33-4741-a22d-2a7dc4b95c0c/postImageFolder/25196c231bb11a5e)                   *Ukko addressing a CyberConnect community members in Moscow*

A web3 project is incomplete without a dedicated, engaged community. They are the cornerstone of our projects; they provide feedback, support in scaling, and represent our brands as ambassadors. This is remarkably different from how brand, product, or company building occurs in web2, where a single or a group of individuals control all the decision-making powers. Usually, communities around products or services emerge after they are publicly available, but in web3, this model flips on its head. From [Friends with Benefits](https://twitter.com/FWBtweets) to [Filecoin](https://twitter.com/Filecoin) or [Bored Ape Yacht Club](https://twitter.com/BoredApeYC) to [Ethereum](https://twitter.com/ethereum) itself, several community-driven projects have demonstrated what's possible when users have a say in the project's overall goals.

CyberConnect has been a community-driven project from its inception. We are on a mission to create long-lasting on-chain connections through the power of our network. With our open, permissionless, and composable protocol, we are building a new future of social networking on the internet, where developers can build innovative social applications, and users own their identities and data, while creators can grow their audiences in a fairer, more direct, and decentralized environment. Link3, a web3-native social network to build and discover new communities and creators, is our attempt at filtering out signal from noise. It is an example of the quality of products and services that can be powered by utilizing web3 technologies.

”Link3 is an excellent demonstration of Cyberconnect's capabilities. It caught my eye with its fresh ideas and new approach to social networks. In Russia, there is a significant problem of trust with the content creators, as many only project a beautiful and expensive external image with the reality being completely different behind the scenes. They rent houses, and expensive cars, and to generate hype, later selling their audience to advertisers. Link3 solves this problem by verifying identity and assets. This is the future.” said Ukko.

![img](https://link3-image.cyberconnect.dev/5ebbb9fa-9d33-4741-a22d-2a7dc4b95c0c/postImageFolder/9724deff17686073)                               *CyberConnect Community Meetup in Moscow, Russia*

To Ukko, his community SMART is a mix of engagement, knowledge, high-quality content, community organization, and good vibes. "Smart is one of the most active crypto communities in the CIS region; it has attracted people with a high level of technical knowledge for exchanging experiences and up-to-date information in the crypto field.”

"Thanks to its friendly and productive atmosphere, strong individuals with something to say and share have joined the community. This leads to a constant and active exchange of experiences, knowledge, and important information from many crypto projects. We invite ambitious crypto enthusiasts to join our movement."

As SMART has grown from a single crypto aficionado to a 70K-member strong community of experts, Ukko finds himself grateful for what CyberConnect and SMART have done for him and so many others. "I thank the CyberConnect team for trusting me to create the SMART organization for a small community,” he said.

Well, Ukko - we thank you for believing in our mission and sticking with us.

Community superheroes like Ukko give us the strength to continue working towards decentralizing social networking on the internet. In the coming weeks, we will feature more champions like Ukko, who have taken the CyberConnect message to many corners of the world and helped us become a rising star in the web3 social space.

On-chain friends last forever.

### About CyberConnect

[CyberConnect](https://cyberconnect.me/) is web3’s earliest and biggest decentralized social network that enables developers to create social applications empowering users to own their digital identity, content, connections, and monetization channels. [Messari](https://link3.to/messari), [1inch](https://link3.to/1inch), [BNB Chain](https://link3.to/bnbchain), along with over 2,000 projects, and 900k creators and users are building long-lasting connections through apps built on CyberConnect.

### Join CyberConnect Community

[Website](https://cyberconnect.me/) | [Docs](https://docs.cyberconnect.me/) | [Twitter](https://twitter.com/CyberConnectHQ) | [Discord](https://discord.gg/cyberconnect) | [Telegram](https://t.me/CyberConnect)

Ukko is a web3 enthusiast, influencer, educator, and builder. Over the past year, he has devoted himself to growing SMART, a community of crypto/web3-curious people from the CIS (Commonwealth of Independent States) region. Beginning his journey as a cryptocurrency market researcher, Ukko quickly con

CyberStars: Celebrating the SuperHeroes of CyberConnect Community 

![img](https://link3-image.cyberconnect.dev/ef01e2d8-0330-4eb8-9c36-dc96165d0ef5/postImageFolder/255d0c72211a41bf)Recently, Screena collaborated with Phaver community influencer **Carla Monni**. Carla Monni is a crypto renaissance artist and a well-known influencer in the Lensprotocol ecosystem. She has been creating a variety of renaissance art and interacting with users in the community, which led to her collaboration with **Screena Oknim.**

![img](https://link3-image.cyberconnect.dev/ef01e2d8-0330-4eb8-9c36-dc96165d0ef5/postImageFolder/4cedca43c008669c)The collaboration resulted in a piece called **"The Birth of Oknim",** an homage to the iconic Renaissance work "The Birth of Venus." The piece references the main storyline of the Oknim character and is priced at 200 WMATIC. If you mirror (retweet) the artwork, you'll receive 5% of the collection fee to share with the users who mirror it.

![img](https://link3-image.cyberconnect.dev/ef01e2d8-0330-4eb8-9c36-dc96165d0ef5/postImageFolder/2accec05c4ca16a4)The artwork is currently on sale for 200 WMATIC, and if you're interested in checking it out, you can do so at the link below.

Check out the this posting at[ @cmn.lens](https://lenster.xyz/posts/0x9c56-0x0327) !

In the meantime, Screena continues to be active on @01h24.lens and @screena.lens accounts and engage in various influencer activities to expand its IP called Oknim in the Lensprotocol ecosystem.

<tweet id="1663423912305127426" />

***

### **Web3 Screena Watchparty**

> Bringing web3 to the screen near you 📽️ As a Web3 watch party platform, Screena is creating “the joy of watching together” based on video content in the Web3 space. We believe there is a future in connecting content and blockchain.

**Official Website :** [screena.com ](https://screena.com/?utm_source=link3+Post&utm_medium=link3&utm_campaign=link3+Screena)
**Screena Link3 Profile :** [https://link3.to/screenaeth](https://link3.to/screena_eth)
**Screena NFT :** [https://www.oneplanetnft.io/collections/oknim](https://www.oneplanetnft.io/collections/oknim)

![](https://images.mirror-media.xyz/publication-images/x9he6nKl6uWdgdDGIm9F5.png?height=508&width=1449)

![Guide : How to Collect Moments (SBT)](https://images.mirror-media.xyz/publication-images/_flNmq0IiHRI1xBn3ZO15.png?height=570&width=853)

Recently, Screena collaborated with Phaver community influencer Carla Monni. Carla Monni is a crypto renaissance artist and a well-known influencer in the Lensprotocol ecosystem. She has been creating a variety of renaissance art and interacting with users in the community, which led to her collabor

 Screena's Oknim collaborates with renaissance artist 'Carla Monni'

Web3 Talents and Projects Incubator Produce：@Buidler DAO Author：@Jane Editor：@createpjf ** Note: The article represents personal opinions and does not constitute any investment advice. Table of Contents 1.0/ Introduction 2.0/ Background of DeSoc 3.0/ Protocol Design of CyberConnect

BuidlerDAO x CyberConnect: Exploring the Rise of Web3 Social Protocol and Ecosystem Strategies

#CapshortPass, which stands for Capshort Passport, is the first NFT subscription released by #Capshort, now available on #BNBChain.

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#CapshortPass, which stands for Capshort Passport, is the first NFT subscription released by #Capshort, now available on #BNBChain. youtube id="-gdsaxc5oq0" / 🔥 Capshort Pass as a gateway that allows you to explore different lands, granting access to the fascinating events of the Web 3.0 world

CAPSHORT PASS IS POWERED BY @BNBCHAIN



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