Now we have made a crucial step towards solving the communication problems in Web3. By integrating XMTP into CyberConnect, we enable secure & private peer-to-peer messaging across nodes in a decentralized social graph.

​

In the current state of Web3, communication between identities is extremely difficult. A stark example of this was when Solend (Solana-based lending platform) attempted to communicate with a whale whose imminent liquidation risked crashing the entire protocol, and

 > ... attempted to communicate with the wallet owner numerous times over the past few days. The DeFi platform put a message on Twitter as well as sent an on-chain transaction with a memo ([source](https://cryptoslate.com/solend-pays-users-to-vote-on-proposal-to-liquidate-whale-wallet-otc-and-avoid-bad-debt/))

​

There are two components required to build this kind of service in Web3. The first is a widely adopted DID system for discovering & resolving identities. The second is a secure & private way to message between those identities.

While CyberConnect offers a decentralized social graph protocol that includes a DID system (built around the ERC-721 compliant ccProfile), it currently lacks a peer-to-peer communication system. Likewise, XMTP offers a decentralized messaging protocol for secure & private peer-to-peer messaging between Web3 identities, yet it lacks a widely adopted DID system. This is where the integration of CyberConnect & XMTP comes in.

​

One of the key benefits of XMTP is its extensible design, which enables a diverse set of use cases for sending message data between Web3 identities. XMTP also provides a high degree of security and privacy by using encryption and authentication mechanisms to protect message data from unauthorized access.

Integrating XMTP with CyberConnect has several benefits. Firstly, it enables secure, peer-to-peer messaging over a decentralized network of nodes. This means that messages are not stored on a central server, and there is no need for a third party to handle messages. Secondly, it ensures that messages are delivered securely to the intended recipient, as the ccProfile handle is used to resolve EVM addresses to identities. Finally, it ensures that messages are tamper-proof, as XMTP uses encryption to ensure that messages are only readable by the intended recipient.

Putting the two together, and modifying the CyberConnect protocol to include XMTP private messaging, we can ensure that messages are securely delivered to the intended recipient, without any third-party involvement.

Enabling secure & private peer-to-peer messaging across nodes in a decentralized social graph is a crucial step towards solving the communication problems in Web3.

​

If you’re a developer, you can get started right away with our [**Integrating XMTP into CyberConnect** dev doc here](https://cyberconnect.hashnode.dev/integrating-xmtp-into-cyberconnect-a-guide).

### ​

### ​

### **About XMTP**

_XMTP (Extensible Message Transport Protocol) is an open protocol and network for secure, private messaging & notifications between EVM accounts. With the XMTP SDK, developers can enhance their applications with a universal inbox for direct messages, notifications, and announcements, or build new tools for dApps, DAOs, creators, and protocols to re-engage users via Web3 messaging._

### **About CyberConnect**

[_CyberConnect_](https://cc.me/)_ is a decentralized social graph protocol with identity sovereignty for mass adoption and network effects. It enables users to create profiles as the anchor of users’ decentralized identities. With CyberConnect, users own their social graph, content, monetization channels, and social data allowing them to travel across several dApps seamlessly without having to recreate their network on every new platform.CyberConnect protocol was launched in November 2021, as the first social graph protocol published. As of Mar 13th, 2023, CyberConnect has _[_350k_](https://dune.com/cyberconnecthq/cyberconnect-link3-metrics)_ user profiles and _[_290k_](https://dune.com/cyberconnecthq/cyberconnect-link3-metrics)_ monthly active users who have done more than _[_2.8M_](https://dune.com/cyberconnecthq/cyberconnect-link3-metrics)_ transactions._

[Website ](https://cyberconnect.me/)| [Docs](https://docs.cyberconnect.me/) | [Twitter](https://twitter.com/CyberConnectHQ) | [Medium](https://medium.com/@cyberconnect) | [Mirror](https://mirror.xyz/cyberlab.eth) | [Discord](https://discord.gg/cyberconnect) | [Telegram](https://t.me/CyberConnectOfficial) | [Newsletter](https://cyberconnect.me/#:~:text=Say%20Hi%20Here-,Subscribe,-CyberConnect%20is%20a)


Enable Private Messaging between ccProfiles - built with CyberConnect and XMTP

As technology continues to evolve, the marketing landscape for startups has undergone a significant transformation. The emergence of Web3 marketing platforms has provided new tools and capabilities for startups looking to drive growth and engagement. In this article, we’ll explore the benefits of Web3 marketing platforms for growing startups. We will also discuss how they can leverage these platforms to gain a competitive edge.

## Revolutionize Startup Marketing

With the [worldwide Web3 market](https://www.banklesstimes.com/web3-statistics/) predicted to be worth $8.5 billion by 2030, Web3 marketing platforms are changing the game by disrupting the traditional Web2 marketing landscape. Unlike centralized Web2 platforms owned by large corporations, [Web3](https://link.continuum.xyz/platform?type=courses?id=5808) platforms are decentralized and operate on blockchain technology. These features give startups increased privacy, security, and control over their data.

By operating on a decentralized network, startups are not limited by the constraints of a centralized platform. Instead, they have more control over their data and can ensure it cannot be manipulated or tampered with by third parties. 

Additionally, Web3 marketing platforms offer startups the ability to use smart contracts, which can reduce costs and increase efficiency by automating their advertising efforts. Furthermore, these platforms allow [integrating with CRM software](https://crm.financesonline.com/) using smart contracts. This enables startups to automate their marketing campaigns and streamline customer interactions by creating self-executing contracts that trigger specific actions based on customer behavior. Integrating with CRM software also allows startups to analyze customer data and create targeted marketing campaigns that speak directly to their audience.

## Leverage the Power of Decentralization

Web3 marketing platforms offer startups a range of benefits through decentralization. By operating on a decentralized network, startups gain increased autonomy and flexibility in their marketing strategies. They can bypass traditional intermediaries, connect directly with their target audience, and tailor their messaging to specific customer segments. This web3 marketing strategy also reduces costs and increases efficiency by eliminating intermediaries.

Decentralization also allows startups to maintain ownership of their data, which is not true with traditional Web2 marketing platforms. This setup gives startups higher privacy and security, allowing them to leverage their data effectively. Additionally, the transparency and accountability offered by Web3 marketing platforms enable startups to build trust and credibility with customers.

To fully leverage the power of decentralization, startups need to build an effective Web3 marketing stack. This includes utilizing tools such as Asana, Trello, and Slack to manage projects, track progress, and communicate with team members. However, there are also [alternatives to Asana](https://financesonline.com/top-10-alternatives-asana-popular-project-management-systems/), such as Monday.com and Basecamp. You can use these to manage tasks and projects on a decentralized network. By integrating these tools into their Web3 advertising strategy, startups can streamline their operations and increase collaboration and productivity among team members.

## Unlock Affordable Advertising

One of the key benefits of Web3 marketing platforms is reduced advertising costs. With traditional Web2 marketing platforms, advertising costs can be prohibitively high, making it difficult for startups to compete with more prominent, established brands. In contrast, you can implement web3 marketing campaigns using more affordable advertising options, such as social media, influencer, and content marketing. This can help startups stretch their marketing budget further and reach a wider audience.

From the many web3 marketing examples, the Brave browser is a notable use case for reduced advertising costs. Brave is a privacy-focused browser that utilizes blockchain technology to reward users with its native token, Basic Attention Token (BAT), for opting into privacy-respecting advertisements. 

Brave then shares ad revenue with users, content creators, and publishers. This model allows startups to advertise to a highly engaged and privacy-conscious audience, benefiting users and content creators.

Still reading? Sign up for our newsletter here:

## Elevate Customer Experience

Web3 marketing platforms also offer increased user engagement. By leveraging the latest technologies like blockchain, startups can create more interactive and immersive customer experience. For example, some Web3 marketing platforms allow customers to earn rewards for participating in marketing campaigns, such as completing surveys or sharing content on social media. This can help increase engagement and drive growth for startups.

Mobox is an example of a blockchain gaming platform that leverages Web3 marketing to offer incentives to engage with the platform, driving growth and loyalty. By incorporating these Web3 technologies, Mobox has created a fun and interactive experience for its users, which has helped drive growth and loyalty.

Because of the need for [startups to focus on user education](https://continuum.xyz/blog/startup-founders-need-to-focus-on-user-education-in-2023), consider enrolling in various learning programs such as a [web3 marketing course](https://link.continuum.xyz/platform?type=courses?id=8573). You can learn the ins and outs of blockchain technology and how to use it to create engaging and effective marketing campaigns.

Continuum work with brands to create reward-generating courses to engage and acquire new customers, build brand loyalty and increase sales. You can click [here](https://docsend.com/view/nkp9b9wm2vryjky3) to find out more.

## Help Craft Targeted Campaigns for Better Conversion Rates

Web3 marketing platforms allow startups to create targeted campaigns that speak directly to their audience. With the ability to collect and analyze customer data, startups can create personalized marketing campaigns that address specific pain points and preferences. By tailoring their messaging to their audience, startups can increase conversion rates and drive growth.

Unstoppable Domains uses blockchain to offer decentralized domain names. This allows individuals and businesses to own their domains without a central authority like ICANN. Unstoppable Domains uses customer data to create targeted marketing campaigns that speak directly to its audience, such as offering promotions and discounts on domain purchases.

## Web3 Marketing is Vital for Startup Success in Today’s Digital Age

In today’s digital age, Web3 advertising is becoming essential for startups looking to drive growth and success. By leveraging the advantages of these platforms, startups can reach a wider audience, build trust, and increase engagement. This can help them establish a strong foundation for long-term success.

As the marketing landscape evolves, startups must adapt to stay competitive. By embracing Web3 marketing, startups can establish a strong foundation for long-term growth and success.

## Empowering startups to expand their user base.

Continuum is a [Web3 rewards platform](https://docsend.com/view/nkp9b9wm2vryjky3) that connects brands and consumers through education. We use education to helps startups acquire new customers and grow their businesses.

Continuum provides a [variety of resources](https://continuum.xyz/blog) and tools to help startups educate their users. Book a call with our [sales team](https://web.telegram.org/k/#@brianwongjh) today to learn more about our web3 rewards platform.


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