Upon reflecting on the events of the last few weeks, it’s clear now more than ever that a Web3 Social summer is coming 🥳

[Connected 2023](https://cyberconnect.me/hackathon), a Web3 social hackathon by decentralized social graph protocol [CyberConnect](https://cyberconnect.me/), and [BNBChain](https://www.bnbchain.org/en), the world’s largest blockchain in terms of daily active users, has come to a close and the results are in! With around $50,000 in prizes, and a range of rewards including mentorship, seed funding opportunities, and more, the Connected 2023 demo day saw 57 projects compete for 6 categories of bounties. Ultimately, 23 teams won with [Oasis Origin](https://link3.to/oasisorigin) taking home the best overall social dApp prize.

Social graph protocols lie at the center of the upcoming Web3 social revolution. For the next generation of social applications to tap into the unrealized potential of our digital economy ignored by Web2 platforms as well as achieve mainstream adoption, robust and reliable infrastructures are essential. CyberConnect’s decentralized social graph protocol allows users to truly own their social graph, content, monetization channels, and social data while enabling developers to build engaging and personalized social experiences that put users at the center.

Web3 social is a crucial gateway to onboard billions of new users. With permissionless and composable social data infrastructures like CyberConnect, we are one step closer to that future.

The Web3 social hackathon took place from Feb 7 - March 9, 2023, and attracted over 2,000 applications from around the globe, featuring a diverse range of concepts and use cases including reputation-based social networks, creator platforms, NFT marketplaces, event ticketing, social identity-based Web3 wallets, token-gated experiences and more! Over the four-week building period, participating hackers received hands-on support from BNBChain and CyberConnect along with feedback and dev support by co-sponsors [Notifi](https://notifi.network/), [Lit](https://litprotocol.com/), [Livepeer](https://livepeer.org/), and [XMTP](https://xmtp.org/).

Industry veterans and judges from top teams including [Multicoin Capital](https://multicoin.capital/), [CoinMarketCap](https://coinmarketcap.com/), [Sequoia Capital](https://www.sequoiacap.com/), [STEPN](https://stepn.com/), [Sky9 Capital](https://www.sky9capital.com/), [Delphi Digital](https://delphidigital.io/), [SevenX Ventures](https://7xvc.com/), [Lattice Fund](https://lattice.fund/), [IOSG Ventures](https://iosg.vc/), and [LearnWeb3 DAO](https://learnweb3.io/) evaluated projects on a range of criteria including business plan, technical complexity, impact, innovation, and user experience.

The future of Web3 social was on full display among the competing hackers at Connected 2023. Let’s check out some of the top winners from the 4-week-long hackathon:

**1. **[**Oasis Origin**](https://link3.to/oasisorigin)** (1st Prize: Best Overall Social dApp built with CyberConnect & BNB Chain. Prize = $10,000)**

![1045481968.png](https://link3-image.cyberconnect.dev/post/first.png)

[Oasis Origin](https://link3.to/oasisorigin) is a Web3 Social super-app. As one of the fastest-growing metaverse products globally in 2022, it has garnered over 10 million registered users and entered the social charts in more than 130 countries. Oasis users use the app to engage in various social activities such as watching sports, concerts, playing board games, and more. The team behind the super app will soon launch a new on-chain version called Oasis Origin on BNB Chain, supporting MPC login and featuring two wallets: Spending Wallet and On-chain Wallet. By integrating with the CyberConnect protocol, Oasis Origin facilitates the binding of ccProfile NFTs and allows users to bring their social assets from other apps into its ecosystem.

​

**2. **[**Phaver**](https://link3.to/phaver)**: The Gateway to Web3 Social (2nd Prize: Best Overall Social dApp built with CyberConnect & BNB Chain. Prize = $5,000)**

![1045481978.jpg](https://link3-image.cyberconnect.dev/post/second.jpg)

[Phaver](https://link3.to/phaver) is on a mission to provide a gateway to Web3 social for everyone. Phaver’s Web2.5 approach allows anyone to discover and follow Web3 content even without a wallet or profile while offering a fully on-chain experience for those who are ready for it. With the integration with CyberConnect, 350k+ ccProfile holders can use their identity in Phaver’s multi-protocol Web3 Social app, while many of Phaver’s existing 170k users can finally create their first on-chain social profile. All CyberConnect activity will also be included in Phaver’s reward program and provide an opportunity for users to earn the upcoming Phaver tokens before they launch. Soon, Phaver users will also be able to direct message each other even across different social protocols.

​

**3. **[**ReadOn**](https://link3.to/readon)** (3rd Prize: Best Overall Social dApp built with CyberConnect. Prize = $5,000)**

![1045481979.jpg](https://link3-image.cyberconnect.dev/post/third.jpg)

[ReadON](https://link3.to/readon) is a decentralized content platform, that seeks to help users efficiently and freely access quality content, break information silos and explore the real world. ReadON’s mission is to reshape digital reading behaviors in Web3 through the use of Game-Fi mechanisms and systems. Users start by equipping themselves with “Catto" NFTs, which allows them to earn in-game currency $READ as they read content. The rate of accumulation is affected by factors such as content topic, Catto properties, and user experience. The quality and type of content will be community-managed, with users able to vote and sponsor their favorite content through ReadON's "content staking" model. ReadOn is empowering creators to develop direct relationships with their audiences through CyberConnect’s EssenceNFTs that can be issued to their top fans. Both creators and users can mint their ccProfiles within ReadOn and start collecting EssenceNFTs. ReadOn has already empowered hundreds of thousands of users to create their first on-chain social profile who have collectively accumulated millions of EssenceNFTs.

​

Here’s a full list of winners:

**Best Overall Web3 Social dApp built with CyberConnect & BNB Chain**

1. [Oasis Origin](https://link3.to/oasisorigin) ($10,000)
2. [Phaver](https://link3.to/phaver) ($5,000)
3. [ReadOn](https://link3.to/readon) ($3,000)

**‘Rising Stars’ ($1,000 each)**

- [DegenReborn](http://link3.to/degenreborn)
- [DeBox](https://link3.to/debox)
- [W3Space](https://link3.to/w3space)
- [Atem Network](https://link3.to/atem)
- [Plato Protocol](https://link3.to/plato)
- [Wondera](https://link3.to/wondera)
- [CyberTune](https://link3.to/cybertune)
- [Wondeverse](http://link3.to/wonderverse)
- [Clasp](https://link3.to/clasp)
- [Huddle01](https://link3.to/huddle01)
- [bFrenz](https://link3.to/bfrenz)
- [Rosen Bridge](https://link3.to/rosen)
- [Timeless Wallet](https://link3.to/timelessapp)
- [Null World](https://link3.to/nullproject)
- [Hangout Metaverse](https://link3.to/hangout)
- [Gabby World](https://link3.to/gabby_world)

**Best Overall Web3 Social dApp built with CyberConnect & Notifi**

- [0xLander](https://link3.to/0xlander) ($2,000)

**Best Overall Web3 Social dApp built with CyberConnect & Lit Protocol**

- [Null World](https://link3.to/nullproject) ($2,500)

**Best Overall Web3 Social dApp built with CyberConnect & Livepeer**

- [Dopamine App](https://link3.to/dopamine_app) - 1st Prize ($2,000)
- [0xLander](https://link3.to/0xlander) & [Filmedia](https://filmedia-app.vercel.app/) - Tie for 2nd Prize ($2,000/2)

**Best Overall Web3 Social dApp built with CyberConnect & XMTP**

- [Dopamine App](https://link3.to/dopamine_app) ($1,500)
- [0xLander](https://link3.to/0xlander) ($1,000)
- [Atticc](https://link3.to/atticc) ($500)

In the coming weeks, winning teams will be receiving additional support and mentorship to continue developing their projects and adopt new users into Web3 social. Starting this week, we will be featuring the winners with an in-depth look into their projects and how they’re solving key problems for users in Web3 social. With our recently announced [FanClub Loyalty Program](https://link3.to/cyberconnect/fanclub), users will be able to engage with the winning projects and earn rewards, helping to bootstrap project communities. Additionally, BNB Chain will be rolling out the following benefits to winning hackers:

- Invitation to join [BNB Greenfield Testnet](https://www.bnbchain.org/en/greenfield)
- Access to [BNB Chain Growth Initiative](https://www.coindesk.com/business/2022/10/25/bnb-chain-introduces-10m-fund-to-incentive-project-growth-on-the-blockchain/)
- BNB Chain [Starter Pack Credits or Discounts](https://www.bnbchain.org/en/blog/bnb-chain-kickstart-to-help-developers-start-building/)

Winning teams will also be invited to:

- Access free tokenomics advisory by BNB Chain Research team
- Access free infrastructure review by BNB Chain Solution Architects
- Access to free internal audit and security check
- Join BNB Chain events and panel discussions
- Access to other BNB Chain Ecosystem Initiatives

If you’re building something in Web3 social, [get in touch with us](https://cyberconnect.me/) today and learn how can you can take advantage of our social graph protocol to take your Web3 social projects to the next level.

​

​

_**About BNB Chain**_

[_BNB Chain_](https://www.bnbchain.org/en)_ is a community-driven, decentralized, and censorship-resistant blockchain, powered by BNB. It consists of BNB Beacon Chain and BNB Smart Chain (BSC), which is EVM compatible and facilitates a multi-chain ecosystem. It is the world’s largest smart contract blockchain in terms of _[_transaction_](https://twitter.com/nansen_ai/status/1500833666162855937?lang=en)_ volume and daily _[_active users_](https://bscscan.com/chart/active-address)_. It has processed 3 billion transactions from _[_200 million_](https://bscscan.com/chart/address)_ unique addresses, bringing developers massive user access with ultra-low gas fees. The ecosystem has over 1,300 active dApps across multiple categories, such as DeFi, Metaverse, blockchain games, NFT, and more._

_**About CyberConnect**_

[_CyberConnect_](https://cc.me/)_ is a decentralized social graph protocol with identity sovereignty for mass adoption and network effects. It enables users to create profiles as the anchor of users’ decentralized identities, allowing them to travel across several dApps seamlessly without having to recreate their network on every new platform. CyberConnect protocol was launched in November 2021, as the first social graph protocol published. As of March, 2023, CyberConnect has _[_350__**k**_](https://dune.com/cyberconnecthq/cyberconnect-link3-metrics)_ user profiles and _[_**290k**_](https://dune.com/cyberconnecthq/cyberconnect-link3-metrics)_ monthly active users who have done more than _[_**2.8M**_](https://dune.com/cyberconnecthq/cyberconnect-link3-metrics)_ transactions._

[Website ](https://cyberconnect.me/)| [Docs](https://docs.cyberconnect.me/) | [Twitter](https://twitter.com/CyberConnectHQ) | [Medium](https://medium.com/@cyberconnect) | [Mirror](https://mirror.xyz/cyberlab.eth) | [Discord](https://discord.gg/cyberconnect) | [Telegram](https://t.me/CyberConnectOfficial) | [Newsletter](https://cyberconnect.me/#:~:text=Say%20Hi%20Here-,Subscribe,-CyberConnect%20is%20a)


Recap: Connected 2023, A Web3 Social Hackathon by BNB Chain and CyberConnect

As technology continues to evolve, the marketing landscape for startups has undergone a significant transformation. The emergence of Web3 marketing platforms has provided new tools and capabilities for startups looking to drive growth and engagement. In this article, we’ll explore the benefits of Web3 marketing platforms for growing startups. We will also discuss how they can leverage these platforms to gain a competitive edge.

## Revolutionize Startup Marketing

With the [worldwide Web3 market](https://www.banklesstimes.com/web3-statistics/) predicted to be worth $8.5 billion by 2030, Web3 marketing platforms are changing the game by disrupting the traditional Web2 marketing landscape. Unlike centralized Web2 platforms owned by large corporations, [Web3](https://link.continuum.xyz/platform?type=courses?id=5808) platforms are decentralized and operate on blockchain technology. These features give startups increased privacy, security, and control over their data.

By operating on a decentralized network, startups are not limited by the constraints of a centralized platform. Instead, they have more control over their data and can ensure it cannot be manipulated or tampered with by third parties. 

Additionally, Web3 marketing platforms offer startups the ability to use smart contracts, which can reduce costs and increase efficiency by automating their advertising efforts. Furthermore, these platforms allow [integrating with CRM software](https://crm.financesonline.com/) using smart contracts. This enables startups to automate their marketing campaigns and streamline customer interactions by creating self-executing contracts that trigger specific actions based on customer behavior. Integrating with CRM software also allows startups to analyze customer data and create targeted marketing campaigns that speak directly to their audience.

## Leverage the Power of Decentralization

Web3 marketing platforms offer startups a range of benefits through decentralization. By operating on a decentralized network, startups gain increased autonomy and flexibility in their marketing strategies. They can bypass traditional intermediaries, connect directly with their target audience, and tailor their messaging to specific customer segments. This web3 marketing strategy also reduces costs and increases efficiency by eliminating intermediaries.

Decentralization also allows startups to maintain ownership of their data, which is not true with traditional Web2 marketing platforms. This setup gives startups higher privacy and security, allowing them to leverage their data effectively. Additionally, the transparency and accountability offered by Web3 marketing platforms enable startups to build trust and credibility with customers.

To fully leverage the power of decentralization, startups need to build an effective Web3 marketing stack. This includes utilizing tools such as Asana, Trello, and Slack to manage projects, track progress, and communicate with team members. However, there are also [alternatives to Asana](https://financesonline.com/top-10-alternatives-asana-popular-project-management-systems/), such as Monday.com and Basecamp. You can use these to manage tasks and projects on a decentralized network. By integrating these tools into their Web3 advertising strategy, startups can streamline their operations and increase collaboration and productivity among team members.

## Unlock Affordable Advertising

One of the key benefits of Web3 marketing platforms is reduced advertising costs. With traditional Web2 marketing platforms, advertising costs can be prohibitively high, making it difficult for startups to compete with more prominent, established brands. In contrast, you can implement web3 marketing campaigns using more affordable advertising options, such as social media, influencer, and content marketing. This can help startups stretch their marketing budget further and reach a wider audience.

From the many web3 marketing examples, the Brave browser is a notable use case for reduced advertising costs. Brave is a privacy-focused browser that utilizes blockchain technology to reward users with its native token, Basic Attention Token (BAT), for opting into privacy-respecting advertisements. 

Brave then shares ad revenue with users, content creators, and publishers. This model allows startups to advertise to a highly engaged and privacy-conscious audience, benefiting users and content creators.

Still reading? Sign up for our newsletter here:

## Elevate Customer Experience

Web3 marketing platforms also offer increased user engagement. By leveraging the latest technologies like blockchain, startups can create more interactive and immersive customer experience. For example, some Web3 marketing platforms allow customers to earn rewards for participating in marketing campaigns, such as completing surveys or sharing content on social media. This can help increase engagement and drive growth for startups.

Mobox is an example of a blockchain gaming platform that leverages Web3 marketing to offer incentives to engage with the platform, driving growth and loyalty. By incorporating these Web3 technologies, Mobox has created a fun and interactive experience for its users, which has helped drive growth and loyalty.

Because of the need for [startups to focus on user education](https://continuum.xyz/blog/startup-founders-need-to-focus-on-user-education-in-2023), consider enrolling in various learning programs such as a [web3 marketing course](https://link.continuum.xyz/platform?type=courses?id=8573). You can learn the ins and outs of blockchain technology and how to use it to create engaging and effective marketing campaigns.

Continuum work with brands to create reward-generating courses to engage and acquire new customers, build brand loyalty and increase sales. You can click [here](https://docsend.com/view/nkp9b9wm2vryjky3) to find out more.

## Help Craft Targeted Campaigns for Better Conversion Rates

Web3 marketing platforms allow startups to create targeted campaigns that speak directly to their audience. With the ability to collect and analyze customer data, startups can create personalized marketing campaigns that address specific pain points and preferences. By tailoring their messaging to their audience, startups can increase conversion rates and drive growth.

Unstoppable Domains uses blockchain to offer decentralized domain names. This allows individuals and businesses to own their domains without a central authority like ICANN. Unstoppable Domains uses customer data to create targeted marketing campaigns that speak directly to its audience, such as offering promotions and discounts on domain purchases.

## Web3 Marketing is Vital for Startup Success in Today’s Digital Age

In today’s digital age, Web3 advertising is becoming essential for startups looking to drive growth and success. By leveraging the advantages of these platforms, startups can reach a wider audience, build trust, and increase engagement. This can help them establish a strong foundation for long-term success.

As the marketing landscape evolves, startups must adapt to stay competitive. By embracing Web3 marketing, startups can establish a strong foundation for long-term growth and success.

## Empowering startups to expand their user base.

Continuum is a [Web3 rewards platform](https://docsend.com/view/nkp9b9wm2vryjky3) that connects brands and consumers through education. We use education to helps startups acquire new customers and grow their businesses.

Continuum provides a [variety of resources](https://continuum.xyz/blog) and tools to help startups educate their users. Book a call with our [sales team](https://web.telegram.org/k/#@brianwongjh) today to learn more about our web3 rewards platform.


5 benefits of web3 marketing platforms to growing startups

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