Social media reimagined our entire concept of friends and what it means to connect. Across a growing digital frontier of growing social networks, phrases like “friend me,” “follow me,” “like this,” and “share that” became parts of our everyday vernacular. As a result, they disrupted the way we share, create, debate, and earn via our online identity and content.

What could go wrong?

Like many once-novel sectors of technology, social media’s potential to enable long-lasting connections that empower users via their online identities — versus suffering manipulation because of it — has dwindled and outright failed. Among many other use cases that improve traditional systems (art, finance, real estate, etc.), [web3](https://ethereum.org/en/web3/)’s token-powered protocols and decentralized social media’s growing landscape offer a drastically different approach to the conventional “social graph” — a representation of traditional social networks and how we connect online.

## The Problem with Centralized Social Media

The current social network (and user data) landscape is dominated by a limited number of profit-driven, centralized corporations (Meta, Twitter, TikTok), whose primary focus is their own financial interests. As a result, these platforms often exploit user data, abruptly adjust revenue-sharing splits, and manipulate our content and online connections, on a massive scale to maximize revenue.

“Not that creators ever had much stability where revenue share deals are concerned: rates change quite frequently, depending on the wider macroeconomic environment at play,” wrote [Digiday](https://digiday.com/marketing/here-is-how-much-tiktok-meta-and-other-social-platforms-are-paying-creators/) in a 2022 article on how much platforms pay creators. “The business model for platforms doesn’t necessarily allow creators to monetize the communities they built,” they continued.

While global social media use has grown yearly, with reports finding that over [4.62 billion](https://www.businesswire.com/news/home/20220126005361/en/Digital-2022-Report-Finds-Social-Media-Users-Now-Equivalent-to-58-Percent-of-the-World%E2%80%99s-Total-Population#:~:text=There%20are%20now%204.62%20billion,of%20the%20world's%20total%20population.) people now use social media worldwide, creators still see disproportionate returns — $5.5 billion in 2022, according to certain reports — to the industry’s estimated $231.1 billion market value.

As social platforms’ value grows annually at an estimated rate of 19.4%, we must ask ourselves who benefits most when people spend more time scrolling on their smartphones.

Is it content creators, where a select few — 50, [according to Forbes](https://www.forbes.com/sites/alexandrasternlicht/2022/09/06/top-creators-2022/?sh=1d1c2dc967a1) — in aggregate made over $570 million in 2021?

What about users who have become accustomed to "[doom scrolling](https://www.theguardian.com/society/2022/sep/06/doomscrolling-linked-to-poor-physical-and-mental-health-study-finds)," shadowy [algorithms, ](https://www.theguardian.com/society/2022/sep/06/doomscrolling-linked-to-poor-physical-and-mental-health-study-finds)moderation, and sudden feature changes?

Let's not forget developers, who, at the center of tech's [social media-driven wave of layoffs](https://blog.developerpurpose.com/elon-musk-just-force-ranked-twitter-engineers-fired-the-bottom-507ab35b659a), are subject to mercurial CEOs whose arbitrary policies hinder innovation and the ability to create social products that users actually want.

From whatever angle you dissect the trends and data, it's clear that fundamental changes to how we architect and, later, utilize social networks are urgently needed.

## The Power of Token-Powered Protocols

Blockchain technology and token-powered protocols provide countless innovations for improving social applications and the architecture of their networks. While traditional social products are typically monopolized and monetized to the specific framework of a given platform and its parent company (i.e. Meta's Instagram and Facebook), decentralized social allows users to own their digital identity and every social interaction that comes from it.

Decentralized social graphs offer self-sovereignty to users who can now own their data and content and build value into their connections through programmable, tokenized features. This content and social data, which is the backbone of our online identities, has historically been guarded by centralized platforms and their closed systems and arbitrary rules.

Due to the immutable and user-owned nature of token-powered social tools and identity standards, users have many more freedoms and protections across their online interactions. A major improvement powered by decentralized social is that users aren't locked into a single platform like in traditional social media; they can seamlessly travel across different networks with their social data, which can't be tampered with. This level of freedom to bring your audience and content with you across the internet is packed with value and opportunity.

At the same time, token-powered social protocols allow developers to easily configure customized executing logic for our many online social actions. This level of customization makes it possible for users to perform tailor-made on-chain actions to strengthen and build value with whom they interact daily online.

This level of opportunity has already led to a diverse, rapidly growing ecosystem of decentralized social platforms and use cases aligned with a collective vision: **token-powered, decentralized social applications are more sustainable and valuable because they put the user and ecosystem first — not the platform.**

## CyberConnect’s Vision for Decentralized Social 

As web3’s earliest and biggest decentralized social network, we’ve been growing our community and product ecosystem by utilizing the full potential of web3 technology and what it means for the future of friends, content, and community. We are proud to be the biggest platform for developers to build decentralized social networks where users can get the most out of their identities, content, connections, and monetization channels. 

There are already over 50 web3 products aligned with our vision for the future of social, who are leveraging the power of our open network across various use cases. 

Our current user numbers speak to the power of the growing decentralized social industry: as of May 2023, over 900,000 web3 users have minted a CyberProfile, our self-sovereign on-chain identity standard, completing over 10.2M transactions cumulatively across several blockchains. 

Over 300,000 users actively use decentralized applications (dApps) built on our protocol every month, with our web3-native social network platform, [Link3](https://link3.to/), at the top in user engagement.  

![img](https://link3-image.cyberconnect.dev/5ebbb9fa-9d33-4741-a22d-2a7dc4b95c0c/postImageFolder/2530c5e1df66548b)*Just a few of our 50+ ecosystem dApps building on CyberConnect*

Following the public sale for our [native token](https://link3.to/cyberconnect/post/d430762b4c4a220decb9e8875db78f9af741699774d483d11b9c7203b1582e36) ($CYBER), which sold out in less than an hour, we want to share our most updated vision and purpose; a set of ideals and beliefs that will help drive the future of our network and help strengthen the collective mission of decentralized social as an industry and community. 

- CyberConnect creates long-lasting on-chain connections through the power of its network. The power of web3 technology makes it possible to create a decentralized social network that **truly belongs to users.**

- CyberConnect enables developers to build innovative social applications where users **own their identities and data** while creators can **grow their audiences in a fairer, more direct, and decentralized environment**.

- CyberConnect envisions a world where we have **ultimate control over our digital lives**, and **meaningful, long-lasting connections** aren’t decided by centralized or biased tech.

- CyberConnect believes **everyone should be able to take their identity wherever they go on the web**. Attaching your identity to a web3 wallet or profile can establish a permanent record of your online presence, building **trust and credibility across platforms**.

- CyberConnect believes that **verification on web2 has failed**. Communities and dApps need to create their own verification and governance models that allow **data to be composable**, enabling users to discover and experience new **trusted connections in a self-sovereign manner**.

The result of our vision and our network’s north star?

CyberConnect is building a new future for social media and the internet, where **on-chain friends last forever.**

## What’s Coming up at CyberConnect

In the weeks and months ahead, we’ll be sharing lots of fresh content and releasing some new products and updated features to further educate and engage the growing decentralized social community — from users to inspired dApp developers. 

For more insight into what we’re building in decentralized social, read the recently published CyberConnect [litepaper](https://link3.to/cyberconnect/post/83cb456a2bf426c6029b3a8cf6fd1c7cbe1acff5e9b87f34a0db14560c5e069d), a deep dive into the opportunities of decentralized social, our social graph and core components, tokenomics, and lots more. 

It’s an incredibly exciting time to build products and pioneering new technologies across the growing decentralized social landscape — and the future is looking bright. We look forward to you being here with us for the journey as we help create more on-chain forever friends. See you soon. 

— Team CyberConnect

### About CyberConnect

[CyberConnect](https://cyberconnect.me/) is web3’s earliest and biggest decentralized social network that enables developers to create social applications empowering users to own their digital identity, content, connections, and monetization channels. [Messari](https://link3.to/messari), [1inch](https://link3.to/1inch), [BNB Chain](https://link3.to/bnbchain), along with over 2,000 projects, and 900k creators and users are building long-lasting connections through apps built on CyberConnect.

### Join CyberConnect Community

[Website](https://cyberconnect.me/) | [Docs](https://docs.cyberconnect.me/) | [Twitter](https://twitter.com/CyberConnectHQ) | [Discord](https://discord.gg/cyberconnect) | [Telegram](https://t.me/CyberConnect)



Social media reimagined our entire concept of friends and what it means to connect. Across a growing digital frontier of growing social networks, phrases like “friend me,” “follow me,” “like this,” and “share that” became parts of our everyday vernacular. As a result, they disrupted

On-Chain Friends Last Forever

![Footprint Analytics](https://miro.medium.com/v2/resize:fill:88:88/1*CkaAk4X7shDuLQY8ahSpdA.png)

![](https://miro.medium.com/v2/resize:fit:1400/format:webp/1*sV_eeXgAk3RMX_364G45oQ.jpeg)

Author: daniel\@footprint.network

Web3 marketing means developing, positioning, and promoting blockchain products and brands in the Web3 space.

At Footprint Analytics, we’ve seen the challenges and opportunities in Web3 marketing first-hand and have realized that while some principles overlap with marketing in other industries, Web3 marketing is unique.

All marketing begins with data — the ability to track, research, and segment your customers, then launch measurable campaigns. On the one hand, Web3 marketers lack highly sophisticated tools like Facebook’s advertising suite and traditional CDPs. On the other, they have on-chain data — an open database of all transactions on the ledger showing how people interact with your project and protocol and your competitors.

Some traditional tactics and channels don’t work at all for Web3 marketing as of 2023:

*   Social media platform ads: Many platforms, like Facebook and TokTok, ban ads related to NFTs and crypto
*   TV ads: Same problem as above, especially after the collapse of FTX

Other methods work but are different:

*   SEO: Due to the volatility of search traffic, the rapid emergence of new keywords, and the overall low search volume in this niche, SEO for Web3 differs from other industries. See this article.
*   Community-building: Community-building is used in many industries, but only in Web3 has it become the primary vehicle for brand-building.

Finally, some things never change: Web3 marketers must use the sources available to understand their users and where they live online.

## On-chain and off-chain data in Web3 marketing

Because of the centrality of data in modern marketing, it makes sense to start with this section to understand the state of Web3 marketing.

One of the significant benefits of Web3 marketing is the ability to leverage on-chain and off-chain data. On-chain data is stored on the blockchain, such as transaction history, smart contract data, and other data related to blockchain activity. Off-chain data lives outside the blockchain, such as user behavior, social media, and other traditional marketing data.

Web3 marketers can use on-chain data to gain insights into user behavior, transaction history, and other metrics unique to blockchain activity. By analyzing this data, Web3 marketers can better understand user preferences and tailor their marketing campaigns accordingly. On-chain data can also be used to target users who have shown a particular interest in a specific cryptocurrency or blockchain project.

![](https://miro.medium.com/v2/resize:fit:1400/format:webp/0*1Baov8NXEjFuN3Cc.png)

[This chart](https://www.footprint.network/guest/chart/Walken-User-Type-fp-b9c11a7d-410c-49eb-a60e-06b0c9a23826)* shows the different type of users in the Walken project ecosystem*

On the other hand, off-chain data can be used to complement on-chain data and provide a more holistic view of the user. This data can be used to analyze user behavior on social media platforms, search engines, and other channels. By combining on-chain and off-chain data, Web3 marketers can better understand the user and deliver more effective marketing campaigns.

However, accessing and analyzing on-chain data can be challenging, as it requires technical knowledge of blockchain technology and navigating blockchain explorer tools. In contrast, off-chain data is relatively more accessible, but it still requires marketers to use sophisticated analytics tools and platforms to gain meaningful insights.

## Web3 Marketing Strategies

Web3 marketing strategies require a different approach than traditional marketing strategies, as they focus on engaging with a new and rapidly evolving ecosystem.

Here are some effective strategies that Web3 marketers can implement to succeed in this space:

1.  Community Building: Web3 projects are built on the foundation of decentralization, which emphasizes community-driven governance and decision-making. Building and nurturing a strong community is, therefore, a critical part of any Web3 marketing strategy. This involves creating engaging content, providing transparent and regular updates, and actively engaging with users to build a loyal following.
2.  Influencer Marketing: Influencers play a crucial role in driving user adoption and promoting Web3 projects. Web3 marketers can leverage influencers to reach a broader audience and increase engagement. However, it is essential to work with influencers who align with the project’s values and mission and have a genuine interest in the space.
3.  Airdrops and Rewards: Airdrops are a popular Web3 marketing strategy that involves distributing free tokens or coins to users. This helps to create buzz around a project and encourages users to try out the platform. Web3 marketers can also implement reward programs to incentivize user participation, which can help to drive engagement and loyalty.
4.  Partnerships and Collaborations: Collaborating with other Web3 projects or companies can help to expand a project’s reach and credibility. Web3 marketers can partner with other projects or companies to share resources, collaborate on product development, and cross-promote each other’s products or services.
5.  Educational Content: As Web3 technology is still relatively new, educating users about the benefits and potential applications of blockchain technology is critical. Web3 marketers can create educational content such as blog posts, videos, and webinars to help users understand the technology and its potential uses.

This piece is contributed by the Footprint Analytics community.

The Footprint Community is a place where data and crypto enthusiasts worldwide help each other understand and gain insights about Web3, the metaverse, DeFi, GameFi, or any other area of the fledgling world of blockchain. Here you’ll find active, diverse voices supporting each other and driving the community forward.

Footprint Website: [https://www.footprint.network](https://www.footprint.network/)

Discord: <https://discord.gg/3HYaR6USM7>

Twitter: <https://twitter.com/Footprint_Data>


Author: daniel\@footprint.network Web3 marketing means developing, positioning, and promoting blockchain products and brands in the Web3 space. At Footprint Analytics, we’ve seen the challenges and opportunities in Web3 marketing first-hand and have realized that while some principles overlap

What is Web3 marketing? 

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gm to our on-chain friends 👋

Welcome back to CyberLetter, our bi-monthly recap of all things CyberConnect.

Following a stacked May, which included our sold-out public token sale, Link3 updates, and the long-awaited drop of our litepaper, we’re diving straight into summer with even more exciting moments on the horizon 🌅

Let’s look back at the last couple of weeks!

![img](https://link3-image.cyberconnect.dev/5ebbb9fa-9d33-4741-a22d-2a7dc4b95c0c/postImageFolder/c75d6d0ea7bfe6a3)**$CYBER Sold Out in 30 Minutes! 🥳**

![img](https://link3-image.cyberconnect.dev/5ebbb9fa-9d33-4741-a22d-2a7dc4b95c0c/postImageFolder/c7e335c802d1c51e)Yep, you read that right! The excitement is still in the air from last month’s public token sale for $CYBER, our native utility and governance token. After going live on [CoinList](https://coinlist.co/), we are proud to report that CYBER sold out in half an hour! Thanks to everyone who participated in the sale — stay tuned for some more token-related updates in the coming days and weeks. 

**Mocaverse 🤝 CyberConnect**

![img](https://link3-image.cyberconnect.dev/5ebbb9fa-9d33-4741-a22d-2a7dc4b95c0c/postImageFolder/75b852006af8ab87)We're so thrilled to share that we have entered a strategic partnership with [Animoca Brands](https://www.animocabrands.com/)' premier flagship membership NFT collection, [Mocaverse](https://www.mocaverse.xyz/). Through this partnership, Mocaverse will utilize CyberConnect’s scalable and composable social network protocol to power their upcoming Web3 Membership Program. Expect more details in the coming weeks.

**New Mini-Course on LearnWeb3 Coming Soon 😍📚**

![img](https://link3-image.cyberconnect.dev/5ebbb9fa-9d33-4741-a22d-2a7dc4b95c0c/postImageFolder/ccdd54850518c0d5)As part of our ongoing partnership with long-time collaborators [LearnWeb3DAO](https://learnweb3.io/), we'll be launching a mini-course on their new platform which rewards students upon completion! Mark your calendars for June 21st! This is an exciting opportunity for our community members who are interested in becoming a web3 developer. More details will be shared in the [upcoming Twitter Space](https://twitter.com/i/spaces/1DXxyvpnjRnKM).

**Introducing CyberConnect zkProfile 🚀🔐**

![img](https://link3-image.cyberconnect.dev/5ebbb9fa-9d33-4741-a22d-2a7dc4b95c0c/postImageFolder/05acb9138e33f703)Last week, we announced our partnership with [Manta Network](https://manta.network/), a zero-knowledge Layer 1 protocol focused on on-chain privacy. CyberProfile owners with 10 or more W3STs (Web3 Status Token, pronounced as west) can now mint a [CyberConnect zkProfile](https://npo.manta.network/calamari/sbt/projects/zkCyberConnect), allowing them to have a decentralized, trustless, and private way to prove their real identities without compromising any information about their on-chain activity. CyberConnect zkProfiles is a big step towards the growing adaptability of our ecosystem as applications (regardless of whether they utilize CyberConnect's social network protocol) will now be able to identify real users and their on-chain activity in a safe, secure, and scalable way. Learn more CyberConnect zkProfile and your eligibility [here](https://mantanetwork.medium.com/manta-network-partners-with-cyberconnect-to-launch-cyberconnect-zkprofile-3c900b9ac49e).

![img](https://link3-image.cyberconnect.dev/5ebbb9fa-9d33-4741-a22d-2a7dc4b95c0c/postImageFolder/15ddb3db5a099dee)**Collect 🛍️**

Last week, we shared our most updated vision and purpose, a set of ideals and beliefs that will help drive the future of our network and help strengthen the collective mission of decentralized social as an industry and community. We're calling this new direction 'On-Chain Friends Last Forever.' You can now [collect an NFT version](https://link3.to/cyberconnect/post/3984d0e07319bb31680dae9b3b67e2c0b94a779c9ac5e062dc258eb19bc2618e) of this blog on Link3 and show your support.  

**Watch 📺**

We love to see web3 and technology veterans build new things that highlight and harness the power of decentralized social for the good of humanity and the internet. In two recent videos, CoinDesk [interviewed](https://www.coindesk.com/tech/2023/04/05/inventor-of-ethereums-erc-20-token-standard-plans-new-blockchain-lukso-for-creative-types/) the inventor and “Godfather of the ERC-20” token standard, Fabian Vogelsteller, who is launching LUKSO, a new layer 1 blockchain aimed at the creator economy that will prioritize verified user-owned identities (”Universal Profiles”) and dynamic token standards for social connections. In a separate [video](https://www.coindesk.com/video/mewe-ceo-on-the-future-of-privacy-focused-social-networks/), CoinDesk interviewed another tech veteran, MeWe CEO Jeffrey Edell, who talked about the future of privacy-focused social networks in web3 — and why they’re crucial. Essential viewing.

**Read 📖**

We were thrilled to be featured in a new report, “Redefining social networks: Unraveling the potential of CyberConnect in the era of DeSoc,” from The Crypto EndGame, who explored our background, ecosystem, features, and what we’re doing as a leader in decentralized social. Give it a read on [Substack](https://thecryptoendgame.substack.com/p/desoc-cyberconnect).
 
**Listen 🎧** 

Following the announcement of our partnership with Manta Network, our very own head of Biz, Dev Wenyi Zhu, got on Twitter Spaces to discuss “Embracing ZK Technology for SocialFi Adoption” and what it means for the future of our community. Listen back [here](https://twitter.com/i/spaces/1BdGYyeXYPXGX).

![img](https://link3-image.cyberconnect.dev/5ebbb9fa-9d33-4741-a22d-2a7dc4b95c0c/postImageFolder/21713dcfd10c1df6)**Cybertune 🎶**

Who wants to hear more music on-chain? Last month we welcomed a new dApp to the CyberConnect ecosystem, [CyberTune](https://link3.to/cybertune), a socially interactive environment to empower artists and listeners to use their own data and gain access to exclusive content through status tokens and other tokenized passes. While Genesis artist passes are sold out, there’s still time to mint a Fan Pass, which unlocks premium features, content, and playlists. Go grab one and tune in! 

✌️✌️✌️

That’s all for May! Let’s do this, June.

**Remember: On-Chain Friends Last Forever 🔗 ⭐️ 🥰**

— Team CyberConnect

*Thanks for sticking with us. If you like what you read, subscribe to this newsletter and follow us on [Twitter](https://twitter.com/CyberConnectHQ). Want to contribute? Join our vibrant community by clicking [here](https://discord.com/invite/cyberconnect) or dive into our developer docs [here](https://docs.cyberconnect.me/).*

gm to our on-chain friends 👋 Welcome back to CyberLetter, our bi-monthly recap of all things CyberConnect. Following a stacked May, which included our sold-out public token sale, Link3 updates, and the long-awaited drop of our litepaper, we’re diving straight into summer with even more exciti

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