![Footprint Analytics](https://miro.medium.com/v2/resize:fill:88:88/1*CkaAk4X7shDuLQY8ahSpdA.png)

![](https://miro.medium.com/v2/resize:fit:1400/format:webp/1*tuoBf1CmXvGPARY00fYGlQ.jpeg)

Author: Daniel\@footprint.network

Traditional content marketing is typically focused on creating content that will attract potential customers and encourage them to make a purchase. This could include blog posts, social media updates, and email newsletters. The goal is to create content that ultimately leads to a sale.

Web3 content marketing, on the other hand, is focused on encouraging users to engage with your project on a deeper level and build a community around your product or service.

One of the key differences between traditional content marketing and Web3 content marketing is the way in which content is distributed. With traditional content marketing, the focus is on getting your content in front of as many people as possible. This often means relying on social media and other platforms to drive traffic to your website.

With Web3 content marketing, the focus is on building a community around your brand. This means creating content that is designed to be shared and interacted with within your community, rather than just being broadcast out to as many people as possible. And speaking of social, Twitter is king, so your content must be tailored for — or even originate from — Twitter.

## Tips for Web3 Content Marketing

*   **Create valuable content.** This is always important, but it’s even more so in Web3. Make sure your content is well-written, informative, and engaging.
*   **Use social media to reach your audience.** Web3 users are active on social media, so make sure you’re using these platforms to connect with them. Share your content on Twitter, Discord, and other platforms that your target audience is active on.
*   **Get involved in the community.** One of the best ways to market your brand in Web3 is to get involved in the community. Participate in discussions, answer questions, and share your knowledge. This will help you build relationships with potential customers and partners.
*   **Use blockchain technology to track your results.** Blockchain technology can be used to track the results of your content marketing campaigns using a tool like Footprint. For example, you can overlay Twitter mentions with on-chain active wallets interacting with your protocol to see if your content is moving the needle. This will help you see what’s working and what’s not, so you can adjust your strategy accordingly.

By following these tips, you can create a Web3 content marketing strategy that will help you build relationships, grow your community, and achieve your business goals.

## Building relationships and communities

In Web3, users are more interested in interacting with brands and other users in a meaningful way. This means that brands need to focus on building relationships and communities, rather than simply driving traffic to their websites.

There are a number of ways to build relationships and communities in Web3. One way is to create valuable content that is relevant to your target audience. This content can be in the form of blog posts, articles, videos, or even podcasts. When creating content, it is important to focus on providing value to your audience, rather than simply selling them something.

Another way to build relationships and communities is to participate in online discussions and forums. This is a great way to connect with potential customers and partners, and to learn more about their needs and interests. When participating in discussions, it is important to be respectful and helpful, and to avoid being overly promotional.

Finally, brands can also build relationships and communities by hosting events and meetups. This is a great way to get to know your target audience in person, and to build relationships with other brands and influencers. When hosting events, it is important to make sure that they are relevant to your target audience, and that they provide value to attendees.

By following these tips, brands can build relationships and communities in Web3, which will help them to achieve their business goals.

**Note that Web3 people are really only active on Twitter, so content must be made with twitter promotion in mind:**

Twitter is the most popular social media platform for Web3 users. This is because Twitter is a great platform for sharing short, concise content, which is perfect for the Web3 community.

When creating content for Twitter, it is important to keep the following tips in mind:

*   Keep your content short and concise. Twitter users have short attention spans, so your content should be easy to read and understand.
*   Use visuals. Images and videos are a great way to capture attention and engage users.
*   Use hashtags. Hashtags are a great way to get your content seen by more people.
*   Be active. The best way to get noticed on Twitter is to be active and engaged. Tweet regularly, and interact with other users.

This piece is contributed by the Footprint Analytics community.

The Footprint Community is a place where data and crypto enthusiasts worldwide help each other understand and gain insights about Web3, the metaverse, DeFi, GameFi, or any other area of the fledgling world of blockchain. Here you’ll find active, diverse voices supporting each other and driving the community forward.

Footprint Website: [https://www.footprint.network](https://www.footprint.network/)

Discord: <https://discord.gg/3HYaR6USM7>

Twitter: <https://twitter.com/Footprint_Data>


Author: Daniel\@footprint.network Traditional content marketing is typically focused on creating content that will attract potential customers and encourage them to make a purchase. This could include blog posts, social media updates, and email newsletters. The goal is to create content that ulti

Web3 content marketing: How to build relationships and communities

It’s time for the moment we’ve all been waiting for.

Getting to this point has been a long and adventurous journey (as it should be, otherwise, it won’t be fun). However, it was a million times easier because we had you - our dedicated community of earliest supporters.

When we launched [CyberConnect](https://cyber.co/) and set forth on our mission to empower users to create long-lasting on-chain connections through the power of web3, we knew that bootstrapping a network from the ground up is no easy feat. But we knew it had to be done. It’s the honor of a lifetime for our team to be on this journey with you and build a better social networking future together.

For believing in us, in our mission, and coming aboard this journey as the earliest adopter, we are thrilled to introduce [CyberConnect Community Rewards: Season 1.](https://cyber.co/rewards)

Here are the specific guidelines👇🏼

### **Timeline**

**✧** You can now visit [cyber.co](https://cyber.co/) to check your eligibility (more details below) and allocation of CYBER, CyberConnect protocol’s native utility & governance token.

**✧** Community Rewards will be available for claiming on **August 15, 2023, at 12 PM UTC.**

**✧** Rewards will be available for **30 days**, after which all unclaimed CYBER will be transferred to the community treasury.

### **Eligibility**

Holders of the following are eligible for claiming rewards in Season 1:

✧ Mystery Box ([ETH](https://etherscan.io/address/0xce4f341622340d56e397740d325fd357e62b91cb), [BNB](https://bscscan.com/address/0xcadc6c364e8fcad0f382fddfd6ff5b41d82eb3e4))

✧ The Shards ([ETH](https://etherscan.io/address/0xd9c225efcc4162173a7369a14fd559de4e4aadae), [BNB](https://bscscan.com/address/0xf1d9a02674a7a45dc4d5cdd5da330f6a989f77d5))

✧ Mini Shards ([BNB](https://bscscan.com/address/0x1bc274c3b3b24cef54d01aeeb9ffc73ac0b68936), [Polygon](https://polygonscan.com/token/0x49253c64e6fa46d299177b8a94ae49d2f82c5c95#balances))

✧ W3ST

✧ [CyberProfile Early Adopter NFT](https://bscscan.com/token/0xdFf431165c232090ab28B476b5f7F3995c84CF7C)

✧ CyberProfile Premium Handle (11 Characters or Lower)

### Distribution

![img](https://link3-image.cyberconnect.dev/5ebbb9fa-9d33-4741-a22d-2a7dc4b95c0c/postImageFolder/e2405f559cb20a4a)![img](https://link3-image.cyberconnect.dev/5ebbb9fa-9d33-4741-a22d-2a7dc4b95c0c/postImageFolder/672bf94dffc10677)
**Please Note:**

**✧** All unclaimed Mystery Boxes & Mini Shards have been automatically transferred to winners. This includes the Mini Shards on Polygon earned during [CyberTrek](https://link3.to/cybertrek).

**✧** CyberConnect FanClub Week #21 Raffle rewards that included 30 Mystery Boxes & 16,500 Mini Shards have also been already sent to the winners.

**✧** Whitelisted users for CyberTrek have already received an additional Mini Shard on top of the standard reward of 2 Mini Shards, totaling 3 Mini Shards.

**✧** 630 Mystery Boxes have been distributed to our amazing community contributors, who are grouped across three tiers based on their level of contribution. The three tiers are as follows:

✦ **Tier 1 (Reward: 15 Mystery Boxes)**

- Have Cyber Guardian or above role in Discord

✦ **Tier 2 (Reward: 5 Mystery Boxes)**

Contributor must meet at least two of the following criteria: 

- Have Doorman or above role in Discord
- Earned 500+ points on Dework
- 2000+ chat messages on discord

✦ **Tier 3 (Reward: 1 Mystery Box)**

Contributor must meet at least two of the following criteria: 

- Have a community contributor role on Discord (mail-boy, ambassadors, contributors, designers, content creators).
- Have been active on Dework in the last three months.
- Have been active on Discord in the last three months.
- Have contributed at least once through local marketing, merch design, merch production, etc.

Finally, if the contributor has already claimed more Mystery Boxes from earlier distribution, they will not be eligible for additional rewards. For example, Bob has claimed 6 Mystery Boxes from earlier campaigns but also qualified for Tier 2. They will not receive additional Mystery Boxes in this season of Community Rewards.

### **How to Claim**

Community Rewards: Season 1 is the first rewards program on **Optimism** with account abstraction. 

Please note:

**✧** CYBER can only be claimed by your CyberAccount. Each CyberConnect is owned and managed by your Externally Owned Account (EOA) wallet, like MetaMask. To learn more about CyberAccount, read this [blog](https://link3.to/cyberconnect/post/2e0c673ccbc2e07af0f17ebbf54fe5db23322626fc5e2ef1ea6ab4d91c61ba1d).

**✧** Your total rewards allocation is calculated by combining eligible NFTs in your CyberAccount and your EOA wallet used to interact with CyberConnect protocol. For example, Mini Shard claimed on Polygon with your CyberAccount + Mini Shard won through FanClub on Link3.

**✧** A Merkle Tree for the Community Rewards: Season 1 will be deployed on chain.

**✧** To claim, your CyberAccount must first be deployed on Optimism and have gas to execute the transaction. If you have not deployed your CyberAccount on Optimism yet, you can do so on the [rewards page](https://cyber.co/rewards).

**✧** If you’re a multi-sig smart contract account holder holding the eligible NFTs, please create a ticket on our [Discord](https://discord.gg/cyberconnect) to get in touch with. 

***Finally, we have identified a few Sybil accounts attempting to game the Community Rewards program. They have been excluded from this program. We will continue to monitor for suspicious activity.***

### **What’s Next**

Community Rewards: Season 1 is just the beginning.

Season 2 is already underway and a new [CyberPoints](https://) system has been introduced to your CyberAccount. Moving forward all user activity and CyberPoints will be considered for future seasons of Community Rewards.

## About CyberConnect

[CyberConnect](https://cyberconnect.me/) is a web3 social network that enables developers to create social applications empowering users to own their digital identity, content, connections, and monetization channels. Messari, Rarible, 1inch, and BNB Chain, along with 2,500 projects, and 1.2M users and creators are building long-lasting connections through apps built on CyberConnect.

**Join CyberConnect Community**

[Website](https://cyberconnect.me/) | [Docs](https://docs.cyberconnect.me/) | [Twitter](https://twitter.com/CyberConnectHQ) | [Discord](https://discord.gg/cyberconnect) | [Telegram](https://t.me/CyberConnect)

It’s time for the moment we’ve all been waiting for. Getting to this point has been a long and adventurous journey (as it should be, otherwise, it won’t be fun). However, it was a million times easier because we had you - our dedicated community of earliest supporters. When we launched Cyber